I put together this video to show you how Cisco (the company I work for) has used Augmented Reality to create buzz with its new advertising campaign.
The example I go through is about the T-shirt that I’m wearing, but this technology is currently being used with other print media, such as magazines and newspapers, as well.
Click play to watch the video
Here are a few things that I mention if you’d like to learn more:
- Cisco App: the link to download the Cisco App on your iPhone, iPad or Android device
- Cisco Augmented Reality Experience: the main FAQ page to learn more about where Cisco is using AR
- Purple Cow: the book by Seth Godin about the power of being remarkable
- The Cheesecake Factory: one of my favorite restaurants
If you don’t have time to watch the video, here’s how it works.
You basically download the Cisco App on your phone, click on “Wake up an Ad,” and then just look through your phone’s camera at the ad to see it come alive. Here’s a before and after picture of the Wake up an Ad feature used on my t-shirt.
Hope you found this interesting. Let me know your thoughts in the comments below.